EdTech is a massive market that is attracting $321B in spend in 2023 and continues to expand on a global scale. Technology is projected to represent 5.2% of total global education and training expenditure by 2025, up from 3.6% in 2020, and Generative AI is enabling EdTech companies to create personalized learning experiences and adaptive content to meet individual student needs, assist teachers, and analyze expansive datasets. The online learning ecosystem created during the pandemic is here to stay as schools and universities have maintained and even expanded their investment in digital capabilities, highlighting the potential for EdTech companies to reshape education by replacing elements of traditional teaching.