AGC Partners Advises Zaius on Its Acquisition by Optimizely

Transaction Details

AGC Partners is pleased to announce that its client Zaius, a leading Customer Data Platform (CDP) for Mid-Market and Enterprise B2C Companies backed by Matrix Partners and Underscore VC, has been acquired by Optimizely, a provider of a digital experience optimization platform owned by Insight Partners. The partnership will strengthen Optimizely’s ability to unify data across its platform in order to provide a world class digital experience. With a team led by Ben Howe and Linda Gridley, AGC Partners acted as the sole financial advisor to Zaius.

To view the announcement by Optimizely, click here.