AGC Partners is pleased to announce that its client, Splash, a leading global event marketing technology company, has agreed to be acquired by Cvent, a portfolio Company of Blackstone. Cvent's acquisition of Splash will allow marketers to reach more buyers and grow their business with intuitive, powerful tools that streamline event registration, maximize attendance, and support the seamless execution of repeatable event programs while generating brand awareness and measuring results. With this acquisition, Cvent adds 500+ leading organizations, including over 60 Fortune 1000 companies, which rely on Splash for their event marketing needs. With a banking team led by Linda Gridley, AGC Partners acted as the sole financial advisor to Splash.
To view the announcement by Cvent, click here.
Linda and the team at AGC were critical in driving a successful conclusion to an intense process that achieved an outcome that the founders, management, and board are very proud of. Their understanding of the event marketing and management landscape and their knowledge of the key players were crucial factors in achieving such a successful result. I would strongly recommend AGC as a financial advisor and we look forward to working with Linda and her team in the future.