AGC Partners Advises Simply Measured on its Sale to Sprout Social

Transaction Details

AGC Partners is pleased to announce that its client, Simply Measured, a leading social analytics provider offering the industry’s only full-funnel social analytics platform, has been acquired by Sprout Social, a global provider of social media management, analytics and advocacy solutions. The acquisition will serve to expand the depth of Sprout Social’s current analytics offering and positions the company to lead the social analytics and listening markets. With a team lead by Gee Leung, AGC Partners acted as sole financial advisor to Simply Measured.


Gee and the AGC team were instrumental in generating a successful outcome in our sale process. Gee helped us craft a clear and articulate story to differentiate the business in a competitive and crowded marketplace. AGC leveraged its extensive industry relationships to get us in front of key decision makers at the universe of relevant buyers and created the perfect level of competitive tension to maximize interest from each interested party. Gee ultimately brought Sprout Social to the table and helped drive an excellent outcome for all stakeholders. It is clear why AGC is today one of the top technology M&A advisors in the country.