AGC Partners Advises L2 on its Sale to Gartner

Transaction Details

AGC Partners is pleased to announce that its client, L2, a leading provider of digital performance benchmarking and research for Fortune 500 brands and portfolio company of General Catalyst, has been acquired by Gartner, Inc. The acquisition will complement Gartner’s existing digital marketing research and advisory services and further accelerate Gartner’s long-term growth in its marketing-focused business. With a team led by Linda Gridley, AGC Partners acted as sole financial advisor to L2.


AGC has deep roots and expertise in our industry. They were able to help us craft our story and use their extensive network to get us in front of a broad set of key, strategic buyers. Their understanding of our business and their knowledge of the market were critical to our ultimate success.