Growth in Healthcare Cloud is changing rapidly and is indeed “keeping up with the Joneses”. The dynamics in Healthcare make the industry a prime candidate for the emergence of rapid Cloud adoption that we are now seeing. An industry survey in 2013 revealed 30% of respondents were using Cloud computing compared to 9% in 2012, and 40% of those using the Cloud were storing PHI there. This piece discusses trends and drivers in the market, and takes a look at M&A activity.