The Patient Facing Technology market spans the entire patient healthcare journey, from care search to patient portals, payments, and ongoing patient engagement. Patient-first approaches to healthcare leverage digital tools to overcome several traditional challenges such as finding the right provider, determining insurance coverage, disjointed / inaccessible medical records, and other inefficiencies littered throughout the care continuum. These new patient facing technologies are empowering patients like never before, and as providers and payers compete for patients with higher expectations for digital first healthcare experiences, demand for patient facing technology will continue to rise.