AGC Partners Advises Playground xyz on Its Acquisition by GumGum
Transaction Details
AGC Partners is pleased to announce that its client, Playground xyz, a global attention based advertising platform, has been acquired by GumGum, a global media and technology leader specializing in contextual intelligence. This acquisition brings together two market leaders, providing advertisers with the ability to measure the attention of their contextually-driven campaigns without the use of personal data. Led by Linda Gridley, AGC Partners acted as co-advisor with Blackpeak Capital, based in Sydney, Australia, to Playground xyz.
To view the announcement by GumGum, click here.