AGC Partners Advises Playground xyz on Its Acquisition by GumGum

Transaction Details

AGC Partners is pleased to announce that its client, Playground xyz, a global attention based advertising platform, has been acquired by GumGum, a global media and technology leader specializing in contextual intelligence. This acquisition brings together two market leaders, providing advertisers with the ability to measure the attention of their contextually-driven campaigns without the use of personal data. Led by Linda Gridley, AGC Partners acted as co-advisor with Blackpeak Capital, based in Sydney, Australia, to Playground xyz.

To view the announcement by GumGum, click here.


"AGC brought us an unrivalled level of access and exposure into potential acquirers which made sure that we ran a competitive process and found the best home possible. Their expertise and passion helped navigate this cross border transaction. We couldn't have done it without them."