After many years in the doldrums, the supply chain software market is poised for fundamental transformation and, as a result, strong growth. Long dominated by the major ERP vendors, the supply chain management (“SCM”) software market has been slow to innovate and remains mired in yesterday’s business models and go-to-market approaches.But that is changing. Between the significant technology advances on the manufacturing floor and in the warehouse and the social media–generated advances in demand generation and consumer pull, supply chain management software has begun a wave of innovation that will drive a new era of growth. Who will benefit?