From its roots in digital fax, j2 has grown into an internet services juggernaut and acquisition machine. The Company evaluates potential acquisitions in four separate categories: (1) rollup acquisition, (2) geographic expansion, (3) services expansion, and (4) IP purchase. J2 has hundreds of targets that it evaluates regularly across all four categories. The Company puts a premium on scalability with the ability to do future tuck-in M&A.