The Software-as-a-Service segment is no longer just a niche within the software industry. It has evolved over the past decade to become the preferred method of delivering applications to end users. And yet, it is still in the early phases of its lifecycle. Though still in an immature state, the participants have achieved varying levels of success, allowing for a more granular discussion into the characteristics that drive success.Through a partnership between AGC and Joseph Hosler of Auour Advisory, this paper will delve into the broad definition of SaaS and offer visibility into methods to increase the value of your business. AGC remains committed to the software sector, and has developed deep industry contacts through our investment banking transactions (SaaS clients including Zscaler, Kenexa, Boomi, jobPartners, Secerno, OunceLabs), and annual conferences.