AV platforms continue to occupy valuable endpoint real estate, buttressed by regulatory requirements and legacy installations, but there is widespread recognition that new approaches in endpoint detection and response (EDR) and endpoint protection (EPP) are necessary to provide true protection beyond mere regulatory compliance. Start-ups have rushed to fill this market need, bringing over $1.8B in venture and PE investment into the segment since 2014. Today, 451 Research actively tracks over 60 vendors vying for a piece of the endpoint security budget pie. The race is on to establish brand recognition and customer traction in this competitive – but potentially very lucrative – emerging segment. This report takes a closer look into the market as well as companies in the ecosystem, M&A and private placement activity.