In an age where consumer attention is divided across a wide range of marketing channels, a new generation of technology solutions has emerged enabling brands and marketers to effectively target consumers and manage customer relationships. Technology vendors are providing marketers much needed capabilities like centralized audience profile data, content management capabilities, valuable business insights and tools for orchestrating and optimizing multichannel campaigns, conversations and experiences. The demand for this technology has created a massive $20 billion market opportunity that is being pursued by a range of startups and major software vendors. This report examines some of the key players, trends and challenges within this evolving landscape.
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