After being hit particularly hard by COVID, the hospitality industry is benefiting from exploding travel demand highlighted by a recent resurgence in business travel. In January of 2023, U.S. revenue per available room ("RevPAR"), the industry's most watched KPI was 27% higher than its January 2019 level – a meteoric rebound from 80% lower in March of 2020, which has held up well despite macro rumblings.