How do we hail a taxi? How do we book a restaurant? How do we find an apartment? How do we choose a home contractor? Increasingly, we will do it all online. Hundreds of new companies are on a mission to disrupt every aspect of our consumer behavior, making it faster, easier, and smarter. This review focuses on the future of commerce, traits of successful consumer companies, forces behind the big bang in consumer solutions, convergence of e-commerce and social technology, growth trends, and financial market activity.
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