AGC Partners Advises PivotLink on its Sale to SmartFocus

AGC Partners is pleased to announce that its client, PivotLink, a leading provider of Software as a Service (SaaS) retail analytic applications, has been sold to SmartFocus, the leading European provider of online relationship marketing solutions. This is the 8th SaaS deal and the 5th analytics deal that the software team at AGC has completed in the last three years. Under the terms of the agreement, SmartFocus purchased 100% of the equity of PivotLink current shareholders, payable in cash. With a team led by Fred Joseph, AGC Partners acted as the sole financial advisor to PivotLink.

We very much enjoyed working with Fred and the AGC team during our merger with SmartFocus, a Francisco Partners backed company. AGC's sound advice, judgment, and knowledge of the market were invaluable to us throughout this process. I am very grateful for the hard work and dedication with which Fred and his team managed this process. I’ve closed a number of transactions, but the way Fred and his team drove this from the LOI to close was beyond what I have seen other banks do. I hope to get the opportunity to work with Fred and the AGC team again in the future. Bruce Armstrong, CEO