The first key to monetizing mobile applications is the design and the development of the actual app, a process that we outlined in our Mobile Application Development thought piece. The second step is acquiring users. The third step in developing and sustaining a winning mobile app is user engagement, marketing and the analytics that support these efforts. The App Monetization industry is best described as the interconnected network of technology companies that offer a wide range of capabilities focused on extrapolating value from mobile users. The technologies range from mobile analytics to location based advertising, but all work together to help app developers gain traffic, engage users and make sales or drive value from their mobile apps.