CRM: Part II

We are pleased to share with you our second report in the series on CRM. Part I was published in December 2016 and served as an introduction to the greater CRM space, highlighting the impact of Salesforce and Dreamforce on the CRM ecosystem. Part II highlights the importance of Data Providers and Contact Information Management in CRMs to empower users to effectively interact with their customers. CRMs are fundamentally about the use of data to improve how Companies sell to and interact with their customers. These platforms require large amounts of data, and third-party data providers and contact information managers help make CRMs more effective. The report also updates our landscape of companies in the ecosystem, M&A and private placement activity.


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